Soft Goods Articles

The first York beanie: a burgundy knit beanie with a hand-sewn screen printed York label, December 2012
The Story of Soft Goods — Part 4: $0.85 Beanies & a Whole Lot of Hustle
How a hardware store beanie and a thrifted t-shirt started this brand. Read more...
Josh holding up early Yorkalicious banana sticker tees and a BEAST tee
The Story of Soft Goods — Part 2: The Kitchen Table Startup
Fifteen dollars, a locker, and a Chiquita banana sticker — where Soft Goods really began. Read more...
Creepy Peter playing a high school show
The Story of Soft Goods — Part 1: Why T-Shirts?
A 12-year-old, a rock show, and a hand-airbrushed t-shirt that changed everything. Read more...
Josh in the basement laundry room being interviewed by Fox News, 2012
The Story of Soft Goods — Part 3: Down in the Basement
How a broke drummer taught himself to screen print in his parents' laundry room — and started what would become Soft Goods. Read more...
The empty Soft Goods factory space before the buildout
The Story of Soft Goods — Part 0: I Found an Old Memory Card
A rediscovered memory card, an old DSLR, and the story of how Soft Goods really began. Read more...